The Luckiest launches 4th edition of annual promotion with nationwide activations

The Luckiest has announced the launch of its fourth annual promotion in Ghana, promising participants a range of prizes, entertainment, and activations throughout the country. The 2026 edition kicks off on October 3, with gift redemption set to commence on October 10, culminating in a grand finale on December 19, 2026. Dennis Adutwum, Managing Director of The Luckiest Africa, revealed during the media launch that this year's promotion will be extended across Ghana's various communities.

Adutwum emphasized the importance of vigilance against potential fraudsters, advising that only individuals aged 18 and above can participate. He also clarified that participants who collectively buy tickets worth GH¢100 will receive a gift. Upon registering through the official platform by dialing *712#, participants can stand to win up to GH¢5 million.

Adutwum warned against fraudulent messages claiming prizes, urging anyone receiving such messages to ignore them. Beyond the promotional activities, The Luckiest is also enhancing its corporate social responsibility efforts, with a strong emphasis on education. Angela Bamford, CSR Lead for The Luckiest Africa, stated that the company is supporting students through scholarships that cover tuition and hostel fees, as well as providing essential tools and protective equipment for sanitation and security workers.

The company's flagship CSR project is the Larabanga Learning and Empowerment Centre in the Savannah Region, which will be equipped with modern amenities to address educational gaps in the community. The launch concluded with an activation for attendees, offering various prizes such as televisions, irons, cups, refrigerators, and more.