★ The iPhone 4 ‘Antennagate’ Press Conference Q&A — Finally
I don’t know what truck this video fell off the back of, why it took 16 years, or how it came into the hands of “Sir Mix-A-Lot Rare Music”, but I’m sure glad it did.
On Friday, July 16, 2010, Apple held an emergency press conference to address the controversial "antennagate" issue surrounding the iPhone 4. The event was scheduled for only one day prior, and I was invited around noon ET. Town Hall, Apple's auditorium at the old Infinite Loop headquarters, was a small venue but not fully packed.
The conference began with Jonathan Mann's humorous "The iPhone 4 Antenna Song," followed by Steve Jobs' 30-minute presentation, which included COO Tim Cook and hardware chief Bob Mansfield on stage to answer questions from the media.
The video of the press conference, minus the Q&A, was briefly hosted by Apple but later removed. Since then, various copies have appeared on YouTube, but only one remains, originally from Tech Knowology's account. The Q&A itself was not video-recorded, but a report by Jeff Carlson at TidBITS stated that the video omits a long and interesting Q&A at the end. Yesterday, video of the Q&A surfaced on YouTube, providing a unique perspective on the event.
One memorable moment for me was my own question, asked at the 18:45 mark, which was answered visually by Jobs and the other executives rather than verbally. This Q&A, lasting 47 minutes, showcases Steve Jobs' thoughtful approach to handling the issue. Jobs takes time to consider his answers, with a particularly enlightening response to a question about lessons learned from the experience. The video is highly recommended, providing insight into the company's reaction to the "antennagate" controversy.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
