Star Wars Zero Company Estimated to Have Sold 1 Million, With Nearly 70% on Steam

Star Wars Zero Company, a strategy game developed by former XCOM developers at Firaxis, has reportedly sold 1 million copies since its launch last month. According to Rhys Elliott, an analyst at Alinea Analytics, the majority of those sales—69.9%—occurred on Steam, while 19.9% were on PlayStation and 10.2% on Xbox/Xbox PC. Despite the game's impressive sales, it remains a niche product with a predominantly Western audience, with only 90% of players located in North America or Europe.

Elliott suggests that lack of voice-over and localization options on Steam, along with the game's unfamiliarity in Asia, may be limiting its sales potential. The studio behind Zero Company, Bit Reactor, faced financial difficulties prior to the game's launch, forcing them to furlough many of their staff. While EA, the publisher, has gone private and thus has no obligation to share sales figures, it remains unclear whether the game met their expectations.