Sky ups the ante on mobile: becomes a virtual operator and will manage the offer
A leap in quality that doesn't lie in the Giga, but rather in four letters: Mvno. Sky Italia moves from a mobile phone offer in which it was essentially acting as a retailer, using...
Sky Italia is shifting its approach to mobile offering, transitioning from a mere distributor to a virtual mobile operator. Under the new Sky Mobile model, the company will operate the service itself using Fastweb+Vodafone's network. This move allows Sky to have a greater share of the value chain and build a stronger relationship with customers, integrating connectivity with content offerings.
With the authorization of Mimit, Sky is now becoming a Mvno, joining a market where Mvno players hold a 12.8% share of human SIM cards. Fastweb+Vodafone leads the group (25.2% of SIM cards), followed by Wind Tre (23.6%), Tim (22.3%), and Iliad (16.1%). Sky Mobile offers two 5G plans and combinations with Sky Wifi and Sky TV, starting at 7.90 euros per month.
The company aims to leverage its brand to attract a wider customer base with various services, including energy, payments, savings, insurance, and telecom services.
Written by urgent.news from Il Sole 24 Ore's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
