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Most Stores Chase New Customers. Kiko Milano’s Latest One Is Designed to Keep Existing Ones

After a failed U.S. expansion and a near-$1 billion global comeback, KIKO Milano is betting that loyalty, not foot traffic, drives retail growth.

Most Stores Chase New Customers. Kiko Milano’s Latest One Is Designed to Keep Existing Ones

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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