Meet Nuvr, the bootstrapped startup managing Rs 1,200 Cr of ecommerce sales for brands

In a conversation with a consumer brand founder in 2023, Pulkit Chhabra encountered an unexpected twist. The founder asked why Chhabra's team didn't run the business themselves if their analytics product could identify problems. This encounter led Nuvr, a Bengaluru-based startup, to shift its focus from selling software to managing ecommerce and quick-commerce operations for brands.

Chhabra describes Nuvr as an ecommerce and quick-commerce "growth accelerator" that works across pricing, advertising, inventory planning, catalogues, supply chains, and relationships with online platforms. Nuvr's revenue under management, or RUM, has grown from around Rs 125 crore in its first year to approximately Rs 1,200 crore, with a target of Rs 1,800 crore by the end of FY27.

The company, which crossed $1 million in revenue in FY26 and is on track to double that in FY27, is currently bootstrapped and profitable, though it does not disclose margins publicly. Chhabra, who previously built consumer businesses and operated marketplace brands, recognized the need for people to interpret data, make decisions, and act on ecommerce platforms.

Nuvr's system treats each product sold on different platforms or locations as its own business unit, allowing for granular performance tracking. The company's proprietary AI-powered operating system, Nuvr OS, monitors pricing, stock availability, competitor activity, and marketing performance. Nuvr charges a management fee, with part of its compensation tied to revenue outcomes.

The company has around 65 employees, with the majority based in Bengaluru and Kolkata, and is expanding to the US and Middle East. Nuvr aims to build a global digital commerce company from India, eventually planning to take it public.