Mediaworld, al via il piano d’investimenti da 200 milioni al 2030

Mediaworld has unveiled a €200 million investment plan until 2030, aiming to strengthen its presence across Italy and enhance its omnichannel capabilities. CEO Emanuele Cosimelli announced the goal of opening approximately 50 additional stores over the next five years, with the first €100 million investment set for the initial three years.

By 2030, Mediaworld aims to have a presence in over 200 stores, up from the current 153 locations. A dozen store openings are scheduled for 2027 to accelerate growth in the following years.

The majority of the resources will be directed towards omnichannel and digital strategies, alongside investments in the store network. Mediaworld is also implementing AI-driven solutions for internal reporting, analysis, and personalized customer interactions. The company seeks new growth opportunities through a marketplace, retail media, private label partnerships, and Retail-as-a-Service, which involves renting space in Mediaworld stores to other brands.

Cosimelli emphasized the company's commitment to building a stronger Mediaworld by 2030, combining innovation with the value of its people.

The fiscal year 2025 closed with €2.13 billion in revenue and a €600,000 profit, following three years of losses. In 2026, the first nine months saw a 5% increase in sales, while investments grew by 16%. CFO Daria Dodonova explained that the company has built a solid foundation and now aims to leverage this for faster growth in high-potential areas, such as expansion, digital transformation, and other growth opportunities.

The focus is not just on increasing the business scale but doing so through a more diversified, efficient, and sustainably valuable structure. The EU Commission is expected to close its investigation into Mediaworld's acquisition of Ceconomy, the holding company behind MediaMarkt and MediaWorld, by a Chinese e-commerce giant JD.com.