Korean golfers are choosing differently
Korea’s golf boom is losing steam after several years of unprecedented growth. Visitor numbers have fallen from their pandemic-era peak, raising concerns that the industry’s golden era may be coming to an end. But that may not be the right way to read the situation. Korean golfers are not giving up the sport. They are simply becoming more selective about where, when and how they play — and…
Korea's once-explosive golf industry is experiencing a slowdown, despite a surge in popularity during the pandemic. Visitor numbers have dropped from their peak, prompting worries about the sport's future. However, this decline may not be as straightforward as it seems. Korean golfers are not abandoning the sport altogether; rather, they are becoming more discerning in their choices.
The COVID-19 restrictions on international travel and indoor activities have made golf a popular alternative. As overseas trips became limited, domestic courses became crowded, leading to difficulties in booking tee times and increased prices. The sport also gained a new demographic, with younger Koreans viewing golf as both a sport and a lifestyle.
Golf apparel became a fashion statement, and courses were frequently featured in social media posts, often as part of a broader experience that included food, travel, and leisure. This combination proved to be quite appealing for many young golfers.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Korean golfers are choosing differently koreatimes.co.kr
