I thought, 'What's more valuable than the family dog?' That question became a company with nearly $100M in sales.
Ken Ehrman used GPS to track corporate assets. After his niece's dog died, he applied the technology to keeping family pets safe.
Ken Ehrman, co-founder and CEO of Halo Collar, developed the company after his niece's dog, Ruby, was killed by a car while escaping from their yard. Ehrman, who holds over 40 patents, was inspired to create a GPS dog fence after experiencing the loss of his family member and witnessing his niece's grief. Recognizing the potential of GPS technology, Ehrman saw an opportunity to create a collar that could protect a family dog's safety and well-being.
He enlisted the help of his brother Michael, a skilled engineer, and sought the expertise of renowned dog trainer Cesar Millan. The team spent two years researching and developing the product, eventually launching Halo Collar in 2018. The company has since achieved over $99.7 million in sales and is on track to surpass its projected revenue this year.
Ehrman, who uses Halo Collar daily with his own dog, Reese, emphasizes the importance of keeping pets safe and preventing the heartbreak that many pet owners face.
Written by urgent.news from Business Insider's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
