How one viral post changed her career and shaped many others

Ayu Shahirah Salem, originally from Miri in Sarawak, has become a prominent career advisor on LinkedIn, thanks to a viral post in 2020 that quickly gained traction. With over 125,000 followers, Ayu shared practical advice on crafting effective resumes and navigating job markets. Her background in software engineering from Universiti Teknologi Petronas, where she won several competitions and received the Chancellor’s Gold Award, provided her with a strong foundation.

The pandemic disrupted the job market, but Ayu's resume went viral because of its simplicity and focus on content, rather than flashy graphics. She began to receive messages from aspiring job seekers who found her advice helpful. This led to Ayu taking on a bigger role, dedicating herself to posting daily career tips for the next two years.

Her content expanded to include interview advice, job-hunting tips, and technology resources. Ayu's influence extended beyond social media, as she was invited to speak at public talks and even chosen as the face of BP's billboard campaign in KL Sentral. Despite facing criticism and questions about her qualifications, Ayu remains committed to sharing her knowledge and experience, aiming to help young people navigate their career paths.