Gregg Renfrew’s power-dressing trick is easy to pull off

Gregg Renfrew's effortlessly stylish approach to power dressing can be easily replicated. Her wardrobe combines classic New England prep with bold leopard-print shoes, shiny statement jewelry, and a sharp leather jacket. For important occasions, such as TV interviews or speeches, she dons bright red, her signature power color.

Renfrew, the founder and CEO of beauty brand Counter, has cultivated her sharp style over time. Contrary to the fashion and beauty industries that emphasize youth, she embraces aging as a sign of self-awareness and confidence. Throughout her career, she has developed a keen sense of what flatters her body and aligns with her identity. Renfrew now regularly addresses young entrepreneurs and women aiming to succeed in the corporate world, mindful of the message her clothing sends when she takes the stage.

While she opts for polished attire, she ensures her wardrobe remains accessible and budget-friendly. As for her wardrobe essentials, Renfrew swears by the timeless white shirt and avoids replacing outfits for every event. She asserts, "I want to be aspirational enough, but accessible." Dressing confidently typically takes her around 10 to 15 minutes each morning.

When attending significant meetings, Renfrew opts for a well-fitted power suit or an elegant dress paired with leopard-print heels. Her best fashion advice consists of investing in few high-quality pieces that can be worn repeatedly and having reliable go-to items like a black blazer or dress for impromptu occasions. To dress more effectively at work, she advises keeping the ensemble simple, consistent, and understated.

Renfrew suggests the brands TWP and Attersee as worthwhile investments. She also cautions against impulse purchases, especially on sale items, recommending buying one exceptional piece to wear throughout the year instead. To inspire her style, Renfrew looks up to Jackie Kennedy for classic sophistication.