First self-service fuel station launched in Abuja

Sunbeth Energies, a prominent energy company in Nigeria, has inaugurated the first self-service fuel station in Abuja. The station, situated along the Wuse axis, offers customers greater control over the fueling process, enabling them to initiate, finalize, and monitor their fuel purchases independently. Abiola Ameen, Sunbeth Energies' Chief Marketing Officer, explained that customers can choose the desired fuel quantity or value, complete payment, and receive authorization to dispense fuel, all through the self-service system.

Upon completion, the transaction is confirmed, and Sunbeth Energies provides trained customer service personnel to assist first-time users at the station.

The Abuja launch follows Sunbeth Energies' successful deployment at its Ogba outlet in Lagos. Over the past month, the Lagos station has achieved a 100% transaction success rate without any service downtime, offering valuable insights into customer behavior, station operations, and the requirements for a seamless self-service experience.

With this new station in Abuja, Sunbeth Energies aims to enhance their retail operations by integrating technology, convenience, and customer experience into their downstream retail model. The company's Managing Director, Lateef Abioye, affirmed that the success of the Lagos deployment has reinforced their belief in the future of fuel retail being driven by technology, convenience, and an improved customer experience.

The self-service process at the Wuse Station consists of five key stages: selecting the fuel amount, completing payment, obtaining pump authorization, dispensing fuel, and confirming the transaction.