Dollar General Expands Same-Day Delivery Through Instacart
Dollar General is expanding its delivery options through a new partnership with Instacart, according to a Wednesday (Sept. 23) press release. The partnership gives customers access to the discount retailer’s food, household goods, health and beauty products and other everyday essentials through Instacart’s app and website, the release said. It will begin as a pilot […] The post Dollar General…
Dollar General is broadening its delivery options by partnering with Instacart, as reported in a press release on September 23. This collaboration will grant customers access to Dollar General's goods through Instacart's platform. The pilot program will launch at approximately 7,000 Dollar General and POpshelf locations in six states within the next few weeks, with plans to extend to around 20,000 stores in 48 states this fall.
Customers can expect deliveries within an hour, according to the release. The partnership adds Dollar General to more than 2,200 retailers on the Instacart Marketplace, aiming to provide customers with an additional means to access Dollar General's budget-friendly merchandise and save time. Instacart's Chief Commercial Officer, Ryan Hamburger, highlighted that the collaboration will broaden access to Dollar General's affordability while emphasizing same-day delivery.
This move aligns with Dollar General's strategy of attracting customers from various income groups by focusing on value and convenience. During the company's first-quarter earnings call in June, CEO Todd Vasos mentioned that Dollar General is experiencing rising customer penetration among low-, middle-, and high-income households, with the greatest growth coming from households earning over $100,000 annually.
Dollar General's first-quarter net sales grew by 3.4% year-over-year, and same-store sales increased by 2%. Customer traffic rose by 1.4%, and average transaction value increased by 0.5%. Instacart also benefits from this agreement, as it extends its efforts to incorporate delivery services into retailers' regular commerce strategies.
Recently, The Kroger Co. started using Instacart to bundle grocery and eligible prescription deliveries into a single order at Fred Meyer, Ralphs, and Harris Teeter, as PYMNTS reported on August 24. This initiative follows Instacart's earlier expansion of Kroger Express Delivery, which delivers groceries in as little as 30 minutes.
Written by urgent.news from PYMNTS's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
