Amazon is building a coalition to make sustainable fashion affordable
When it comes to sustainable fashion, Amazon is not the first company that comes to mind. The e-commerce giant is one of the biggest purveyors of clothing in the United States, and much of what it sells, including its own private label lines like Amazon Essentials, are not known for their sustainable materials. But Amazon wants to position itself at the center of a major effort to clean up the…
Amazon is spearheading a coalition aimed at making sustainable fashion more affordable. Known primarily for its affordable clothing lines, Amazon is positioning itself at the forefront of efforts to reduce fashion industry emissions. The Climate Pledge Fashion Coalition, co-founded by Amazon in 2019, includes over 60 fashion brands, manufacturers, retailers, and material innovators.
Members like Stella McCartney, Brooks Running, and Circ, a textile recycling company, have committed to reaching net-zero carbon emissions by 2040. The coalition offers access to a "Fashion Coalition Lever Library" containing over 100 decarbonization solutions and is working on financing models to fund promising sustainable materials.
While high-end brands are well-represented, there's a notable absence of major fast-fashion retailers, suggesting that falling costs could eventually make sustainable materials viable for budget-friendly brands as well.
Written by urgent.news from Fast Company's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
