YouTube ad restrictions put Korean 'mukbang' creators on alert
YouTube’s tighter enforcement of its policies on eating disorder-related content is affecting Korean food and diet creators, with some losing advertising revenue or deleting hundreds of old videos. Tzuyang, one of Korea’s best-known "mukbang" creators, also weighed in on the issue in a video uploaded Sunday. Mukbang, which translates to eating broadcast, refers to content showing people eating…
YouTube is tightening its policies on content related to eating disorders, impacting Korean food and diet creators. Some are losing advertising revenue or deleting hundreds of old videos. Tzuyang, a well-known mukbang creator in Korea, addressed the issue in a recent video. Mukbang, meaning eating broadcast, involves showing large quantities of food being eaten.
Tzuyang noted that "I heard eating a lot isn't the trend these days" and expressed her intention to become a YouTuber who consumes a more reasonable amount. Despite her concerns, she continued her mukbang routine, eating various dishes like fried chicken, spicy rice cakes, Korean blood sausage, donuts, and more. Tzuyang, with approximately 13.5 million YouTube subscribers, is not alone in facing these challenges.
DietJo, a food and diet YouTuber with around 440,000 subscribers, reported that her channel was demonetized due to YouTube's stricter guidelines on binge eating and eating disorder-related content. She also stated that she has stopped uploading videos.
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- YouTube ad restrictions put Korean 'mukbang' creators on alert koreatimes.co.kr
