Your LLC Name Is Available. Is Your Brand? The Three Checks Founders Often Confuse
A business name can pass one check and fail another. State approval, trademark risk, and domain availability answer different questions. Yet founders often treat them as one test. That can create an awkward launch. The LLC may exist, while the preferred web address is gone or the chosen brand is too close to a mark already used in the same market.
We haven't written up this one. MercoPress has the full story — the link below goes straight to it.
