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'Coyote vs. Acme' Outgrosses All But 3 WB Movies This Year, Heads To Profit

The movie Coyote vs. Acme earned more than Warner Bros.' $30 million tax write-off in just two weeks. And last week the movie officially earned more than its production budget of $70 million.

  • Coyote vs. Acme surpasses $100M domestic box office, outearning all but 3 WB films this year
  • Movie's $30M tax write-off achieved in 2 weeks, on track for $120M break-even
  • Unique marketing tactics like Reddit AMA and Crayola partnership drive box office success

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