'Coyote vs. Acme' Outgrosses All But 3 WB Movies This Year, Heads To Profit
The movie Coyote vs. Acme earned more than Warner Bros.' $30 million tax write-off in just two weeks. And last week the movie officially earned more than its production budget of $70 million. But today the movie passed the $100 million mark. "You asked for it, we delivered, and you showed up!" distributor Ketchum Entertainment posted on social media (adding "Thank you to the fans for making this…
Warner Bros. film Coyote vs. Acme has surpassed $100 million in domestic box office, outearning all but three WB movies this year. The movie's tax write-off of $30 million was achieved in just two weeks and it recently crossed the $100 million threshold. Distributor Ketchum Entertainment expressed gratitude to fans for the film's success.
With a budget of $70 million, the movie surpassed its production costs and is on track to meet its break-even point at $120 million. Analysts believe the film's upcoming releases on VOD and streaming platforms will help cover any potential theatrical losses. Despite an initial delay, Coyote vs. Acme has managed to surpass Warner Bros.'s dinosaur film The End of Oak Street in domestic box office.
The movie also outperformed five out of the eight Warner Bros. releases this year. Its box office success is attributed to its unique marketing strategies including an AMA on Reddit and a partnership with Crayola for a children's coloring page. With a small marketing budget of $10 million, Coyote vs. Acme seems to be riding on the wave of its quirky promotional efforts.
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