Paris-based Primo raises €6.9 million to deploy autonomous AI agents for IT teams

Paris-based AI platform Primo has raised €6.9 million ($8 million) in a funding round led by California-based Headline and Global Founders Capital. Arthur Waller and Romain Niccoli, co-founders and CEOs of French accounting platform Pennylane and planning software firm Pigment, respectively, also participated in the round. Primo's unique advantage lies in its ability to execute IT operations end to end with truly autonomous, secure agents, according to Jonathan Userovici, Partner at Headline.

Founded in 2022, Primo's unified platform integrates devices, SaaS access, employees, and IT support desk data. The startup now offers AI agents capable of handling complex, repetitive IT processes, from onboarding new hires to offboarding departing staff. With over 400 customers spanning ten countries, Primo's revenue has quadrupled year over year, reaching €3.4 million ($4 million) in annual recurring revenue.

The company's AI agents are more than conventional assistants; they can execute work directly due to the platform's context and integrations. Upon a new employee's joining, an agent handles tasks like ordering hardware, pre-configuring the computer, assigning SaaS access, and opening a welcome ticket. Similarly, when an employee leaves, the same process runs in reverse to revoke sensitive access immediately.

Primo's co-founder and CEO, Martin Pannier, emphasizes that the funding will support hiring and international expansion, with plans to deepen presence in markets like the UK, Germany, the Benelux countries, and the Nordics.