Meta’s new Muse AI app tops charts, draws strong reviews
Its early popularity may show that AI bets could eventually pay off
Meta's new AI-powered app, Muse, has quickly become the top downloaded free app on both Apple's iOS and Google Play stores, signaling the company's growing interest in consumer AI assistants. Following its launch on September 8, Muse was downloaded over 902,000 times in the six days that followed, surpassing the 773,000 downloads of its predecessor, Meta AI.
The app, available for users aged 18 and above, is now also integrated within Meta-owned WhatsApp, potentially expanding its user base further. Muse allows users to create customized AI agents that can perform tasks on user's behalf across the web, setting it apart from Meta AI, which focuses on image and short-video generation and lacks personalization.
While Muse is free, it offers paid subscriptions starting at US$20 per month for increased usage. The app's rapid success may indicate that Meta's billion-dollar investments in AI are beginning to pay off, according to analysts at Evercore ISI. The rise in Muse's popularity could also bring significant monetization opportunities for Meta through advertising, subscriptions, and transaction revenue-sharing.
Written by urgent.news from The Business Times - Companies & Markets's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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