JD Sports, the British sportswear giant, is bringing its brand to Mexico next year
The new Nike and Grupo Martí competitor is betting on Mexico's huge and growing young sneakerhead population to add the country to its dominated markets, and is partnering with local fashion retailer Grupo Axo to make that happen. The post JD Sports, the British sportswear giant, is bringing its brand to Mexico next year appeared first on Mexico News Daily
British sportswear retailer JD Sports plans to enter the Mexican market next year by partnering with Mexican fashion retailer Grupo Axo. The agreement allows Grupo Axo to operate JD stores and e-commerce in Mexico, handling the brand and intellectual property, while both companies will leverage JD's unique product portfolio in footwear, clothing, and accessories.
JD Sports CEO Régis Schultz commended Grupo Axo's "30-year track record of working with brands in Mexico." Grupo Axo, known as "Mexico's leading omnichannel multi-brand retailer," will manage more than 140 of JD's locations through existing Axo sneaker stores and expand stores in key locations. Analysts predict Mexico's sportswear market, valued at around US $6.5 billion, will grow to over US $10 billion by 2034.
With over 130 million people in Mexico, 40% of whom are under 25, the market presents a significant opportunity for JD Sports. The partnership combines JD's sports, music, and fashion positioning with Grupo Axo's market knowledge and operating platform. Grupo Axo President and CEO Andrés Gómez highlighted JD's brand relationships, distinct product catalog, and immersive retail experience as key advantages.
The arrival of JD Sports will introduce a major competitor to Mexico's already crowded sportswear market dominated by large brands, specialty chains, department stores, and marketplaces.
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