Eventi dal vivo, la milanese Superstudio conquista Manhattan

Milano-based Superstudio Events has taken a major step in expanding its global presence by acquiring a majority stake in Spring Studios New York, a prestigious event venue in Manhattan's TriBeCa neighborhood. This move comes after several years of scouting for the perfect location, with the pandemic and the crisis in live events temporarily halting the project in 2020. However, in 2024, Superstudio finalized its deal with Spring Studios, committing to acquire the remaining 49% of the TriBeCa business within two years.

With this acquisition, Superstudio's annualized revenues for 2025 are projected to reach 75 million euros. The company's CEO, Tommaso Borioli, noted that the international growth strategy aims to transform Superstudio from a leading private Italian events company into a global experiential operator. TriBeCa is seen as an ideal starting point for this international expansion, with plans to extend Superstudio's integrated and international approach to events in other major cultural and financial hubs like Paris, London, and several Asian cities known for their creativity and innovation.

The company intends to add 10-15 top-tier venues over the next five years, targeting around 240 million dollars in annualized revenues by 2029. This growth strategy will benefit Italian brands that are already clients of Superstudio, providing them with an international platform of unparalleled visibility. In Italy, Superstudio recently opened a new venue in Milan's Bovisa district and acquired two other companies in 2025, including Audiolux, a leading national provider of audio, video, and lighting services, which generated 45 million dollars in revenue and a 95% increase compared to 2024.

This year, Superstudio also acquired Ephoto, Milan-based specialists in visual content production for fashion and luxury sectors.