Apple explores screenless fitness tracker similar to Whoop - Bloomberg

Apple Inc. is reportedly developing a screenless health and fitness tracker inspired by Whoop Inc.'s wrist-worn device, as part of a broader initiative to diversify its wearable product range. According to Bloomberg News, citing anonymous sources, Apple has been delving into this sector for several months and is currently constructing prototypes.

The project has garnered support from high-ranking executives at Apple, although a definitive decision regarding the product's launch has not been made. The project is still in its infancy, categorized internally by Apple as a technology investigation. Should the company decide to proceed with a release, the device is expected to debut no earlier than 2028.

An Apple spokesperson did not provide any comments on the matter. The prototypes comprise a lightweight fabric band with a computing module housing various sensors. The absence of a display would distinguish this device from the Apple Watch, which is renowned for its display-centric design and integrates fitness tracking with applications, notifications, and other functionalities.

Executive Chairman Tim Cook and services chief Eddy Cue have exhibited significant interest in this potential competitor to Whoop. Eddy Cue took charge of the company's health initiatives in the previous year. This report was AI-generated and subsequently reviewed by an editor. For further details, please refer to the terms and conditions.