Sunrise prüft den Abbau von 450 Stellen: Auch mithilfe von KI will sich das Unternehmen neu aufstellen

Sunrise, Switzerland's second-largest telecommunications company, has announced plans to cut nearly 450 full-time positions, marking the second time this year it has announced layoffs. The company anticipates these job cuts could affect nearly a fifth of its workforce. Sunrise is undergoing a multi-year revamp, aiming to realign its business model and strengthen its market position.

The company is exploring ways to optimize resources, such as focusing more on customer loyalty and streamlining internal operations. The evaluation process, which includes consultations with employee representatives and the Union Syndicom, will begin in the fourth quarter. The potential job cuts primarily affect Switzerland, although Sunrise also operates call centers and back offices in Portugal.

The company expects technological advancements, such as AI, to reshape consumption patterns and enhance collaboration within its organization. Sunrise also anticipates market changes, including increased competition and frequent price wars from budget airlines. The company believes these changes are necessary for its long-term survival.

However, the Swiss union Syndicom has expressed surprise and disapproval, urging Sunrise to halt the planned job cuts. The company claims that the restructuring could lead to significant cost savings, benefiting shareholders. Sunrise's stock price has dropped over 10 percent compared to a year ago, and the dividend it pays to shareholders is funded by its free cash flow.