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Singapore baby-care brand Tollyjoy to wind down after 55 years

The company was founded in Singapore in 1971.

Singapore baby-care brand Tollyjoy to wind down after 55 years

Singapore-based baby and mother-care products firm Tollyjoy is "winding down its brand" after 55 years, the company announced on September 15 via a social media post. In the message, the company expressed gratitude for the support it has received over more than five decades. Tollyjoy has grown alongside generations of families, creating memories that will be cherished forever.

The company will offer special farewell prices to customers who visit its retail partners to purchase Tollyjoy products. Founded in 1971, Tollyjoy manufactures and markets products under the Tollyjoy and Little Precious brands, which include milk bottles, baby-related cleaning products, and gifts. It remains unclear if the Little Precious brand will also be wound down. The Straits Times has reached out to Tollyjoy for further details.

Written by urgent.news from Straits Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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