SCG opens first SCG Home retail destination in Hanoi

SCG Home Vietnam has inaugurated its inaugural retail destination in Hanoi, marking the company's debut in the Vietnamese market and its second international location. The 5,500 square metre flagship store, located in Long Bien, offers an extensive selection of home improvement products and solutions, curated to meet the growing demand for high-quality living environments in Vietnam, one of ASEAN's most dynamic economies.

The new store, the result of SCG's long-standing commitment to Vietnam, brings together a diverse array of home finishing materials, including tiles, SPC flooring, fibre cement boards, roofing tiles, sanitary ware, and home décor. The store's layout is organized into zones, including mock-up houses and bathroom showrooms, enabling customers to visualize products in real-life settings and receive personalized advice from a team of consultants.

These consultants assist customers in selecting products that align with their families' needs, budget, and lifestyle.

Tananan Decha-Umphai, director of SCG Home Vietnam, emphasizes the store's mission to streamline the process of finishing a home, providing customers with a unique and inspiring shopping experience. The store also incorporates environmental, social, and governance principles, with a focus on energy efficiency, safety, and improved living conditions.

SCG Home Vietnam is the first retail chain of its kind in Vietnam and the company's second international location, following successful operations in Thailand, Cambodia, and other Southeast Asian markets. The brand's expansion in the region underscores SCG's broader strategy to elevate living standards for Vietnamese consumers and contribute to the nation's green transition.