Riaz Jilani Khan Joins APOAA leadership as Vice Chairman

Riaz Jilani Khan, the CEO of Raeem International, has assumed the role of Vice Chairman within the All Pakistan Outdoor Advertisers Association (APOAA). This appointment represents a significant advancement for Pakistan's outdoor advertising sector, as Khan brings extensive experience in outdoor advertising, entrepreneurship, and digital media to the platform.

Currently leading Raeem International, which he established in 2023, Khan is also a Member of the Board of Advisors at the Pakistan Influencer Awards. His career highlights include serving as CEO of Core Media Pakistan, Director at Stairs Group, and holding senior positions at Jazz, where he contributed to major brand-building and media initiatives such as the brand relaunch of JazzCash, Jazz X, and Jazz Gold, as well as the Lahore Qalandars partnership and digital and OOH campaigns.

Prior to Jazz, Khan spent over five years at Telenor Pakistan, where he held roles such as Assistant Manager Brand Experience and Marketing Specialist, contributing to various campaigns and activations. His earlier roles at Pak Gulf and Rafi Peer further honed his skills in marketing, events, brand experience, and client leadership.

Mian Muhammad Rafique, the Founder and Chairman of APOAA, expressed his confidence in Khan's ability to contribute positively to the association and the broader outdoor advertising industry. Globally, the outdoor advertising landscape is undergoing changes driven by digital screens, data-led planning, location-based communication, and integrated urban experiences.

In Pakistan, organizations like APOAA are crucial in fostering a robust dialogue around professional standards, innovation, and responsible growth. Khan's appointment to APOAA adds further impetus to discussions around representation and the next stage of Pakistan's outdoor advertising industry.