Republican group slashes ad spending in NC Senate race
Republican candidate Michael Whatley is trailing former Democratic Gov. Roy Cooper in polls.
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Key Republican super PAC, Old North Action, has slashed $6.5 million in ad reservations in North Carolina's Senate race for October, revealed media tracker AdImpact. This move follows reports from Semafor that Republicans are reconsidering their commitment to the race due to Republican candidate Michael Whatley's polling deficit against former Democratic Governor Roy Cooper. Despite this, Old North Action retains $14.5 million in ad reservations until election day and did not provide immediate comment on the matter.
The Senate Leadership Fund, the primary GOP Senate super PAC, also adjusted its ad spending in the state, removing $900,000 in broadcast buys while concurrently increasing digital ad spend by $400,000. The organization attributes these changes to a routine rebalancing of ad buys to optimize viewer engagement and anticipates launching new ads in North Carolina as it continues to allocate significant weekly ad spend to the state.
The Senate Leadership Fund currently has around $23.2 million reserved specifically for North Carolina, according to AdImpact.
Written by urgent.news from Semafor's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
