Expert: Saudi Ceer cars to offer key benefits, including after-sales service

Automotive expert Hashem Al-Fatairji has revealed that Ceer vehicles will provide several benefits for Saudi consumers, with improved after-sales services being the most significant advantage. Al-Fatairji made these remarks to Al Arabiya, explaining that Saudi consumers and residents have been burdened by the absence of local car manufacturing.

This scarcity often resulted in high prices as some companies capitalized on strong demand and limited competition within the market. Al-Fatairji emphasized that the establishment of car production in the Kingdom and the development of local supply chains will bring about increased activity in the automotive market. His vision is not solely focused on producing standard vehicles, but on delivering highly advanced cars that can compete on a global scale.

Al-Fatairji noted that the designs for these vehicles have been in place for years, which was essential for the company to build factories and establish supply chains. Furthermore, more than 45% of the car components will be sourced from local companies, utilizing Saudi-made products and raw materials produced within the Kingdom.