Dyson Won’t Say What’s Wrong With Its CameraJet Toothbrush
Despite admitting to a “component issue,” the company refuses to say what went wrong, how many units are affected in how many countries, and why it won’t recall its $500 AI toothbrush.
The Dyson CameraJet toothbrush, unveiled last month with a camera to target rinsing fluid into hard-to-reach teeth spaces, is now disappearing from store shelves worldwide. Despite James Dyson's global launch, the $499 device has been met with user complaints and technical failures. Reports began surfacing of water entering the battery compartment and units malfunctioning within minutes of use.
Consumer Reports' own reviewer found the toothbrush stopped working within 24 hours of unboxing. French outlets reported French stores had stopped selling the product by September 15, with similar incidents in the US, UK, and Singapore. Dyson claims the camera-squirt-brush is experiencing global demand but facing supply shortages during its scaling-up process.
However, the company won't disclose the faulty component, the issue it causes, or how many units are impacted. They also refuse to confirm if the product has been recalled. Experts believe the problem could be a waterproofing issue, pointing to potential adhesive failures or leaking gaskets. Repair specialists note the camera-brush's design, meant for daily water use, should never have ingress issues.
Critics argue Dyson's six-year development process failed to ensure waterproofing, suggesting the company needs to prioritize repairability moving forward.
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