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Of course Larry and David Ellison got their way

When your dad is one of the richest men in the world — and a Trump pal — you get the media conglomerate you want.

  • Larry Ellison and son David acquired Warner Bros. Discovery for $111 billion.
  • California Attorney General Rob Bonta settled antitrust lawsuit, requiring 30+ movies per year.
  • Deal proceeded due to Ellison's wealth and Trump administration connections.

Why an evolving commerce funnel demands unified measurement

Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies.

  • Shoppers can now purchase outside owned-retailer environments
  • New channels like social and agentic commerce create simultaneous discovery and purchase
  • Brands shifting to unified, incrementality-based measurement for full-funnel value

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