CMF To Split From London-Headquartered Nothing, Become An India-Based Company
Nothing has decided to spin off its budget sub-brand CMF into an independent company that will be majority-owned by Indian shareholders and headquartered in India, founder and chief executive Carl Pei said in a blog post. Nothing will retain a shareholder stake and continue as a partner to the new entity, while CMF builds out its own team and research and development operations within the…
Nothing, a London-based technology company, is splitting from its parent brand and establishing CMF, its budget sub-brand, as an independent entity based in India, according to founder and CEO Carl Pei. The decision comes after Pei argued that India has the potential to become a global electronics powerhouse, drawing parallels to the growth experiences of Japan, Korea, and China in the industry.
Pei identified five key indicators of genuine research and development capabilities, which he believes are essential for companies to thrive long-term. He cited the Indian smartphone market's trajectory in 2015 as an example of foreign brands outcompeting domestic players due to superior engineering and design. Pei drew on his experience in China's supply chain between 2012 and 2020, noting that Chinese component makers transitioned from producing basic parts to leading categories like OLED panels and camera modules, driven by the demands of serious engineering teams.
Under the new spin-out, CMF will inherit Nothing's existing engineering foundation, including its Android build, Nothing OS, industrial design work, and direct relationships with suppliers for displays, chipsets, and camera modules. Pei aims for CMF to ship 100 million devices annually, emphasizing that this level of production would allow the brand's in-house teams to become a durable competitive advantage.
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