Broadcast industry calls for immediate restoration of BARC TV ratings

The Indian Broadcasting & Digital Foundation (IBDF) has called for the immediate restoration of BARC television ratings, citing concerns over revenue visibility and advertiser confidence, particularly during the festive season. The IBDF president, Kevin Vaz, emphasized the importance of television as a medium that remains deeply embedded in India's social, cultural, and economic fabric, and stressed that the suspension of BARC TV ratings has created uncertainty for advertisers and disrupted informed media planning.

The Information & Broadcasting Ministry had directed BARC to stop publishing television ratings across both news and non-news genres until its license is renewed under the Television Ratings Policy, 2026.

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