Apple Runs First Layoff Under CEO John Ternus
The layoffs target workers working on Apple Fitness+.
Apple is reportedly preparing its first mass layoff under CEO John Ternus, according to reports. The move is seen as an effort to boost the company's health, reports Phone Arena. The announcement comes from Bloomberg's Mark Gurman's Power On newsletter, citing unnamed internal sources. The layoffs specifically target employees working on Apple Fitness+.
Apple Fitness+, a service that has struggled to generate significant revenue, has been a focus for management under Ternus. Reports indicate the company has been seeking ways to streamline the service, including introducing AI-generated voiceover support for workout videos. Despite these efforts, growth has not been substantial compared to other offerings from Apple.
While Apple is not typically known for widespread layoffs, this particular instance appears to be part of a broader strategy to cut costs in less profitable areas. Previous CEO Tim Cook also implemented layoffs in Apple's less profitable divisions, such as the Apple Vision Pro division. Thus, these cuts in Apple Fitness+ are likely a continuation of previously planned corporate actions rather than a sign of increased layoffs in the future.
Written by urgent.news from Tempo.co English's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
