Arabia Saudí lanza su propia marca de coches eléctricos para reducir su dependencia del petróleo

Saudi Arabia has introduced its own electric vehicle brand to decrease its reliance on oil. Prince Mohammed bin Salman, the Crown Prince, Prime Minister, and Chairman of the Public Investment Fund (PIF) of Saudi Arabia, unveiled the first two electric cars from the Ceer Exobot brand. The two models, an SUV and a futuristic-looking sedan, are part of Saudi Arabia's new Exobot lineup.

This move aims to diversify Saudi Arabia's economy and reduce its dependence on oil revenues. The launch of the first vehicles marks an important step towards a more sustainable and prosperous industrial ecosystem, aligning with Saudi Vision 2030. Bin Salman stated that the new brand strengthens the automotive sector as a key driver of economic growth, attracting investments, boosting national talent, and expanding the private sector's role.

The Exobot range will consist of seven models over the next five years, including mid-size and compact vehicles with various propulsion options. These cars will be manufactured at the Ceer Manufacturing Complex (CMC), the largest automotive production plant in the Middle East and one of the most technologically advanced in the world.

Both the SUV and sedan share a distinctive design inspired by Saudi Arabia's landscape and culture, meeting international standards. The PIF aims for Ceer to contribute over SR80 billion (around $21 billion) to Saudi Arabia's trade balance and more than SR30 billion (around $8 billion) to the country's GDP by 2034. The initiative is part of the PIF's efforts to develop a competitive and integrated local automotive ecosystem to drive Saudi Arabia's economic diversification.