Oskar «Lilleulv» Westerlin: – Jeg vil bli en vis gris

Oskar "Lilleulv" Westerlin (28) enjoys the thrill of business, which he describes as strategic and exciting. He believes that business is like war, with the best winner taking all. Westerlin points out entrepreneur Jørgen "Jølle" Fjeldberg, who co-owns the company Fjeldberg Westerlin with him. They have ventured into various products, including iPhones, Louis Vuitton bags, clothes, and accessories.

Despite a significant drop in revenue for Fjeldberg Westerlin last year, the duo still managed to generate over 13 million kroner in sales.

When asked if he sees himself as a successful businessman, Westerlin admits that he dreams of becoming one and finds inspiration in reading about others' success stories. He also mentions that he once posted as "Lilleulv" and finds it inspiring. The video is made for TikTok and Snap, ensuring that Westerlin gets some gold nuggets for his content.

Westerlin is careful not to focus too much on clicks and views anymore, as he wants to produce valuable content instead of just following trends. He believes that a "vis gris" (a wise grizzly bear) can be both entertaining and meaningful. Westerlin is currently aiming to be a "wise grizzly" who can combine both entertainment and meaningful content.

When asked if he regrets becoming a poster boy for reading during a time when PISA results are poor, Westerlin admits he is not sure. He has received comments about his growth and matured appearance. Westerlin also mentions that he still has a childish side within him.

Westerlin enjoys having fun, such as when his colleagues at the office get some pranks. When asked what excites him the most, he mentions pranks and jokes. When asked about the impact he has on the popularity of "The Big Grizzly Bear" book, Westerlin says he tries to disconnect from it as much as possible. He focuses on doing what he enjoys and doesn't worry too much about how it affects others.

Westerlin revealed that he sells his "The Big Grizzly Bear" book on Finn, a Norwegian online marketplace, and it is currently sold out. He believes that supply and demand play a role in the book's popularity. He also mentioned that he bought the book for 229 Norwegian krone and that it is now selling for a higher price, which is a classic example of supply and demand.