Kuwait bars celebrities from promoting Hajj campaigns on social media

Kuwait has implemented new regulations governing the involvement of journalists, media personalities, and celebrities in Hajj campaigns, including a prohibition on utilizing social media to commercially promote pilgrimage services while in Saudi Arabia. The Ministry of Islamic Affairs announced these guidelines to licensed Hajj operators as preparations commence for the 1448 AH Hajj season, as reported by Al Seyassah newspaper.

According to the directive, journalists participating in the pilgrimage season on official duties must serve as members of the accredited media team accompanying Kuwait's official Hajj mission. They are not permitted to be categorized as administrative or organizational personnel of Kuwaiti Hajj companies. The rules also extend to celebrities involved in the campaigns.

The Ministry stated that these measures were based on instructions from relevant authorities in Saudi Arabia and aimed to establish a clear distinction between media work and the operational responsibilities of Hajj companies.

During the Hajj season, journalists and celebrities present in Saudi Arabia will be barred from using their social media accounts to commercially promote Hajj companies. Licensed operators were directed to adhere to the requirements when compiling lists of personnel accompanying their campaigns and to ensure that all staff assignments comply with the applicable regulations. The ministry emphasized that operators would bear responsibility for any violations of the rules.

These measures are part of Kuwait's preparations for the 1448 AH pilgrimage season and aim to more clearly define the roles of media personnel and public figures traveling with Hajj groups. The rules stem from ongoing coordination between Kuwait's Hajj authorities and their Saudi counterparts regarding the organization of pilgrimage campaigns and services for Kuwaiti pilgrims.

Previously, Kuwait's Ministry of Islamic Affairs had stressed the importance of licensed operators complying with Saudi regulations concerning accommodation, transport, and other logistical arrangements during Hajj.