‘It's just attacks on price every single time we launch a product… If you want the best engineering, you have to pay’ — Jake Dyson is fed up with the criticism of Dyson's prices
'You can't do things like this cheaply', says Jake Dyson — and he kind of has a point.
Pricing has long been a topic of discussion when it comes to the Dyson brand. The company's products, such as their $399 hair dryer, $979.99 stick vacuum, and $499.99 electric toothbrush, have left many wondering if the price is justified. Jake Dyson, son of the brand's founder and chief engineer, voiced his frustration about the constant criticism of Dyson's prices at a recent launch event.
He believes that if you want the best engineering and the most advanced features, you have to pay for it. While Dyson's products may not be the cheapest on the market, they are designed to introduce new technology and do unique things. Jake emphasized that the company is not interested in doing the cheapest, but rather in creating innovative products that perform well.
He also expressed his annoyance with the constant focus on price in the media, stating that it often overshadows the actual benefits of the products. Despite occasional issues with some products, Jake remains optimistic about Dyson's commitment to change and innovation.
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