+10% conversion at checkout in the month. The campaign was failing at the time of payment
Pensa num restaurante que funciona perfeitamente nas tardes de semana. Fila zero, atendimento rápido, prato chega quente. Aí chega o feriado com promoção e o lugar enche três vezes. A cozinha não mudou. O cardápio não mudou. Mas o cliente espera 40 minutos, desiste, e vai embora. Checkout de infoproduto funciona exatamente assim. No organic, o link chega devagar, o celular carrega no tempo dele,…
A company's sales process was failing during promotional campaigns, with customers abandoning their purchases due to slow loading times. The issue was not with the website's overall speed, but specifically with the payment step, which was loading too much JavaScript code. By using the Sentry observability tool, the company identified the problem and made changes, including server-side rendering, code splitting, and lazy loading, which resulted in a 10% increase in conversions.
The changes were made by optimizing the payment step, rather than overhauling the entire system, and were implemented gradually, without a big bang approach.
Written by urgent.news from Dev.to's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
