Lakers Expected to Change Ticket Pricing Plans Long-Term With New Ownership

The Los Angeles Lakers are in the process of being sold to Joshua Kushner, and the new ownership may implement a different ticket strategy that could potentially increase prices, according to The Wall Street Journal. Kushner, who owns Thrive Eternal, a sports properties company, has informed investors that the Lakers might move away from ticket brokers, allowing the team to maintain full control over ticket pricing.

The Journal's report is based on documents prepared for potential investors. With a 99.8% capacity rate at Crypto.com Arena, as reported by ESPN, the Lakers' success is evident, particularly with star player Luka Doncic. By selling tickets directly rather than through brokers like Ticketmaster, the Lakers could potentially profit from the difference between their selling price and the broker's price.

This could result in a significant increase in revenue, with the Lakers projecting $600 million in profit by 2037, based on Thrive Eternal's investor documents. The Lakers may not immediately raise ticket prices, but they are considering potential profit increases by controlling the sales and pricing process.