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Is gold losing its lustre with UAE's younger buyers?

For generations, gold has represented more than jewellery for families in the UAE. It serves as a gift, inheritance and, for many women, a future investment. However, younger buyers’ relationship with gold is evolving. Though it remains significant, millennials and Gen Z focus less on quantity and more on wearability.

Is gold losing its lustre with UAE's younger buyers?

For generations, gold has represented more than jewellery for families in the UAE. It serves as a gift, inheritance and, for many women, a future investment. However, younger buyers’ relationship with gold is evolving. Though it remains significant, millennials and Gen Z focus less on quantity and more on wearability.

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