Football drives GOP's TV ad blitz for the midterms
Republicans scrambling for midterm momentum are making a massive bet on football, pouring millions into advertising during the country's biggest NFL and college games. Why it matters: Across the country, Republicans are trying to hold onto male voters — football's core audience and a critical part of President Trump's 2024 coalition. After winning 55% of the male vote in 2024, Trump has seen his…
Republicans are heavily investing in football-themed advertising for the upcoming midterms, aiming to bolster their support among male voters, a key demographic for President Trump's 2024 coalition. According to a new Fox News poll, Trump's approval among men has dropped to 42%, a 9-point decline from the previous year, with young men showing the most significant drop, favoring a Democratic candidate by 8 points.
To capitalize on their financial advantage, Republicans have dominated the football airwaves, running 5,546 TV spots during NFL and college games, compared to 471 by Democrats. The strategy has been particularly effective in Michigan, where the Senate race could determine control of the chamber. The pro-GOP Senate Leadership Fund super PAC spent $2 million to air ads during the Texas-Ohio State game, reaching 14 million viewers.
Democrats, however, are not shying away from the football medium, with a Democratic Senate candidate launching a get-out-the-vote tour during college football games.
Written by urgent.news from Axios's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
