Delhi man sells ancestral gold to buy iPhone 18 Pro for wife; video goes viral

On September 18, Apple unveiled its new iPhone 18 Pro and iPhone 18 Pro Max, generating a frenzy among Indian tech enthusiasts. At the launch event, a Delhi resident garnered attention when he was seen waiting in line at an Apple Store in Noida to buy the latest iPhone model for his wife. The man explained to a reporter that he sold ancestral gold jewelry, passed down from his grandmother and great-grandmother, to afford the purchase.

The reporter quipped, "Gold khareedne ki nahi sochi?" ("Didn't you think of buying gold?") to which the man replied, "Gold bohot hai dadi, par-dadi ka, woh bech ke lene aaye hain" ("We have a lot of gold, passed down from my grandmother and great-grandmother. We sold it to buy the iPhone"). The video of the man's decision to sell his family jewels for an iPhone went viral, sparking debate on social media.

Industrialist Harsh Goenka shared the video on X, stating that some people sell gold to buy a house or invest in their children's future, but this particular Delhi man chose the iPhone. While some users praised his decision, others criticized the man for selling a potentially valuable asset for a depreciating one.