Ahmad Tea marks 40th anniversary with Sencha launch and footballer ambassadorship
KUALA LUMPUR: Ahmad Tea marked its 40th anniversary with a Ruby Jubilee celebration in Malaysia on Thursday, unveiling its Sencha tea and announcing footballer Antoine Semenyo as its global brand ambassador.
On Thursday, Ahmad Tea celebrated its 40th anniversary with a Ruby Jubilee event in Malaysia, introducing a new Sencha tea and appointing footballer Antoine Semenyo as its global brand ambassador. The British family-owned company, founded in Southampton, England in 1986 by Rahim Afshar and his brothers, has expanded its product range to include classic British black teas, herbal infusions and various other varieties across more than 80 markets worldwide.
The introduction of Sencha tea marks Ahmad Tea's fifth decade, aligning with the company's global "Preparation Is Everything" campaign which emphasizes the significance of preparation, discipline and consistency in achieving excellence. This philosophy resonates with both Ahmad Tea and Semenyo, who share the belief that paying attention to small details is crucial for attaining exceptional results.
During the Ruby Jubilee event, a display highlighted Ahmad Tea's 40-year history, featuring tea-tasting sessions and showcasing its product range. The company is represented in Malaysia by Sangla Foods Sdn Bhd, a local food and beverage distributor established in 1993.
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