Abu Dhabi sets new visitor experience standards across 11 key touchpoints

Abu Dhabi has established new Visitor Experience (VX) Guidelines to elevate standards across 11 critical visitor touchpoints. These guidelines, developed in collaboration with stakeholders, aim to maintain consistent quality and service excellence. The 11 touchpoints include cultural sites, museums, mobility, attractions, hospitality, tour guides, visitor information, events, cruise terminals, airports, and malls.

By adhering to these guidelines, stakeholders will uphold a uniform level of quality and service, reinforcing Abu Dhabi's position as a leading global tourism destination. Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, emphasized that the VX Guidelines bring clarity and consistency to the emirate's diverse experiences.

Eng Fahad Ghareeb Al Shamsi, Acting Secretary-General of the Abu Dhabi Quality and Conformity Council, highlighted that the guidelines support Abu Dhabi's long-term vision of delivering world-class visitor experiences and strengthen capabilities of frontline professionals. The guidelines have been rolled out to key stakeholders, with DCT Abu Dhabi conducting audits and compliance checks as the rollout continues.

Abu Dhabi has also introduced Emirati hospitality standards for hotels and changed hotel classification standards with new guest experience benchmarks.