Watch: Vicky Kaushal joins iPhone 18 frenzy, poses with Pro Max at Apple BKC

Bollywood actor Vicky Kaushal was among the first to purchase Apple's latest flagship iPhone 18 Pro Max at the Apple BKC store in Mumbai on its launch day. The event drew thousands of eager customers who queued for hours to be among the first to own the new device. Kaushal was captured on camera holding the iPhone 18 Pro Max, taking selfies, and waving at the cameras while inside the Apple showroom.

The iPhone 18 Pro and Pro Max boast a 48MP Fusion Main camera, Apple's A20 Pro chip, enhanced AI capabilities, and extended battery life. Priced starting at ₹1,64,900 for the 256GB model and ₹1,79,900 for the 512GB Pro Max, the phones also offer promotional deals like cashback and no-cost EMI options. Manufactured by Foxconn and Tata Electronics, the Pro models mark the first time they are available for global launch day sales from local production facilities.