‘Violators of law’: Tukaram Mundhe on Shah Rukh Khan, Ajay Devgn, Tiger Shroff over Vimal ad
The Vimal Elaichi controversy involving Shah Rukh Khan , Ajay Devgn and Tiger Shroff has moved beyond the show-cause notice stage, with Maharashtra Food and Drug Administration commissioner Tukaram Mundhe shedding light on what happens next. The three Bollywood stars were served notices over their appearance in a Vimal Elaichi advertisement, which the Maharashtra FDA alleges amounts to surrogate…
The Maharashtra Food and Drug Administration (FDA) commissioner, Tukaram Mundhe, has revealed the next steps in the Vimal Elaichi advertisement controversy involving Bollywood stars Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. The FDA claims that the actors' appearance in the ad constitutes surrogate promotion of Vimal Pan Masala, a product banned in Maharashtra.
Speaking to NDTV, Mundhe emphasized that while the actors are celebrities, they are only advertisers under the law, and the department will treat them accordingly. One actor has already failed to respond to the show-cause notice, leading to the initiation of adjudication and prosecution proceedings. The two remaining actors will have their responses considered as part of the ongoing legal process.
The FDA's approach to the case revolves around the Food Safety and Standards Act, which holds the person or institution responsible for the advertisement accountable, rather than solely the manufacturer.
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