Sportico Transactions: Moves and Mergers Roundup for Sept. 18
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Íñigo Aznar Named CRO of Inter Miami CF and Nu Stadium Inter Miami CF announced Iñigo Aznar has been named chief revenue officer of the club and Nu Stadium. Aznar brings 25 years of international experience …
Crystal Palace FC has announced a multiyear partnership with Brooks Running, making the athletic brand their Official Footwear Partner. The agreement will prominently feature the Brooks logo on Crystal Palace's training, travel, walkout, and warm-up apparel for both the men's and women's first teams. Additionally, Brooks will have a significant presence at Selhurst Park through branding on pitchside and digital LED ribbons, stadium screens, TVs, static assets, and media backdrops.
Meanwhile, Athleta, a Gap Inc. brand, has signed a multiyear partnership with the Golden State Valkyries of the WNBA as their Official Off-Court Apparel Partner. Athleta will showcase a limited-time Off-Court Edit modeled by Valkyries guard Veronica Burton, and the collaboration will be officially launched on September 18.
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