Sophie Cunningham breaks silence on Sydney Sweeney’s racy viral ad: ‘What are we doing?’

Indiana Fever guard Sophie Cunningham offered a candid reaction to Sydney Sweeney's viral advertisement for Novig, a sports prediction market. Cunningham's main concern was whether Sweeney had an authentic connection to the product, questioning if she even gambled on sports. She labeled the advertisement as "so inauthentic." Despite her criticism, Cunningham did not turn her disdain into a personal attack on Sweeney.

She admitted that she liked the actress, stating, "Props to her. Do I like that particular ad? Not really." Cunningham acknowledged that the campaign was consistent with the image Sweeney has developed throughout her career and that Sweeney was getting paid and attracting attention, which are primary goals of advertising. Cunningham appreciated Sweeney's personal freedom and encouraged women not to direct their anger toward her for promoting her own image.