PETA Protesters Crash H&M's London Fashion Week Show Days After New York Runway Controversy
London Fashion Week had barely settled into its runway rhythm when the catwalk became a stage for protest. H&M’s show at Kensington Olympia was interrupted by PETA activists on September 17, with protesters making their objections to the brand’s use of sheep’s wool impossible to miss. The disruption comes just days after a separate PETA protest at New York Fashion Week drew attention to the…
London Fashion Week continued to unfold when H&M's runway show at Kensington Olympia was unexpectedly interrupted by PETA activists on September 17. The disruption followed a similar protest at New York Fashion Week, drawing attention to PETA's campaign against the brand's use of sheep's wool. PETA shared footage of three activists entering the H&M catwalk at various points during the presentation, each carrying the same message: "H&M: Wool is bloody cruel.
Drop it!" The activists entered the runway dressed in black and green, carrying placards that matched their statement. Audible reactions from the audience, including sighs and gasps, were heard as the protesters continued across the catwalk. Security eventually escorted the activists away, allowing the presentation to proceed. This incident is part of PETA's broader campaign against H&M Group's wool sourcing, sparked by an undercover investigation that documented alleged animal welfare violations in the brand's wool supply chain.
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